As a foretaste of the new MBA program of “Small- and Medium-sized Enterprise Development” (SEPT – Small Enterprise Promotion and Training), VGU and the University of Leipzig successfully organized two workshops about “Market- Driven Innovation Management” for students and entrepreneurs in Ho Chi Minh City on the 21st of May 2012. The workshops were presented by Prof. Dr. Utz Dornberger, Director of SEPT from the University of Leipzig. The first workshop was dedicated to lecturers, staff and MBA candidates. It attracted more than 50 participants and there were many interesting questions raised regarding Innovation Management. The next day, VGU, the University of Leipzig and Saigon Entrepreneur Club cooperated to organize a big workshop for entrepreneurs in Ho Chi Minh City. The workshop was designed for Vietnamese entrepreneurs in the hope that all of contents in MBA program, as well as training services of Innovation Management of SEPT will be suitable for the development of Vietnamese entrepreneurs. The hundred attendees were inspired by the workshop and were enthusiastic about the possibility of the different concepts of innovation for their companies. The workshops also attracted press and media in Ho Chi Minh City, such as HTV9, Thanh Nien Newspapers, Saigon Giai Phong & Saigon Entrepreneur Magazine.