Goals of this module are to learn how to develop ideas into comprehensive business plans and how to develop sustainable competitive advantage. In the same time, students practice the integration of knowledge obtained in functional disciplines such as marketing and finance. While the class concentrates on the creation of new businesses, most of the content also applies to intrapreneurship, the development of new business models within existing companies.
D.F. Kuratko: Entrepreneurship: Theory, Process, and Practice, 9th Edition, 2014.
The course first covers basic concepts of entrepreneurship. Then, the relatively new concept of business models is discussed and applied to the generation of customer-oriented business ideas. The capture and illustration of these ideas are demonstrated with the approach of the “business canvas.” This is followed by discussions of the development of a business plan which structures the ideas more formally and is always needed when support from outside parties is needed (e.g., banks, venture capitalists, business angels, or government agencies). Specific subjects that help a start-up to survive are treated in the last part of the course.
Prof. Dr. Paul Alpar
Type of Course:
The module consists of lectures, team project and presentations. Students will develop a full business plan for a start-up idea of their choice using office software for its creation and presentation.
Certification of credits:
Team project and (individual) presentations: 80% of grade
Written examination (x minutes): 20% of grade