Management = Strategy + Organization
• How does the company position in the competitive environment in regard to competitors and consumers?
• Strategic instruments: Prices, product quality, investments, …
• What does a company have to do, to get out of several inputs (capital, labor) the „optimum“ output?
• Instruments of the management: Organizational structure, Incentives, …
Dr. Andrej Gill
Type of Course:
The module consists of a lecture and an exercise.
Students should be able to present an implementation concept of exercises.
Certification of credits:
Written examination (90 Minutes)