The Vietnamese German University (VGU) in Ho Chi Minh City is a young autonomous university providing excellent study programs in the fields of engineering, technology and business. VGU has an international background and cooperates with German partner Universities. We are striving for excellence in the fields of research and development, teaching and lifelong learning, university governance, and are heading to become a world-class institution in the South- East Asian market within the next two decades. Furthermore, VGU is designated to provide capacity building measures for the entire higher education sector in Vietnam. VGU is the first of four planned new model state universities in Vietnam. Our organizational and campus development is funded by a World Bank loan of approx. 180 million USD.
To support the young and growing university administration we are looking to fill the following position in our Marketing Department with a qualified and experienced candidate as soon as possible to work both at the New City in Binh Duong and in HCMC:
HEAD OF MARKETING
The main responsibility is the conception, planning and implementing of all kinds of marketing-activities concerning teaching and research. This will include, but is not limited to:
- Acquisition of students
- Marketing and information campaigns
- Decision on media-partners and working as a contact person
- Drafts of text and layout for advertisements and media campaigns
- Establishment of contacts to the press and media
- Public relations and public notifications
- Event-planning
- Merchandising
- Manage and maintain positive relationships with authorities and media partners.
- Support the overall marketing objectives of VGU both externally and internally.
- Take over responsibility for originating and planning campaigns and carry out venue specific campaigns and promotional events.
- Develop promotional opportunities and ideas from conception through to delivery.
- Provide Marketing plans for VGU board, Senior Management Staff and other VGU departments as required.
- Be responsible for planning and monitoring of the marketing budget.
- Attend events as required out of normal office hours.
- Maintain liaison with external and internal suppliers, assisting in commissioning and delivery of marketing material.
- Provide accurate and creative writing and proof reading skills for brochures, flyers and VGU’s Website.
- Maintain and update information on VGU´s website and be responsible for the further development of the Website and social-media platforms.
- Work both at the New City in Binh Duong and in HCMC
QUALIFICATIONS
- Bachelor University degree (or higher) in, business administration, economics, social sciences or related fields; having a major in marketing would be a plus
- Good proficiency in English and Vietnamese and the ability to clearly communicate and report in these languages.
- Experience managing and motivating teams
- Additional German is an advantage.
EXPERIENCE
- More than 5 years of working experience in the similar position (experience in education is a plus)
- At least 3 years of professional marketing experience
COMPETENCIES/SKILLS
- Passion for the Internet and consumer brands
- Creative, initiative, can-do attitude
- Professional, hardworking and ambitious
- Critical thinking
- Strong leadership skills
- Excellent presentation skills
- Comfortable in interacting with senior executives inside and outside the University
What we offer
- The successful applicant will work on a full-time position, initially fixed for 2 years with the option to be a permanent employee if successful in that role. This post may require the employee to occasionally travel to other locations in Vietnam.
- The qualification orientated, attractive salary is above sector-average.
- The successful candidate will work in the Marketing Department and directly report to President, Vice President. As the business area develops, further personnel will join the team. VGU is an equal opportunity employer dedicated to the principle of fairness on all issues including gender, family or special needs. Additionally VGU supports lifelong learning of its employees by means of personnel development and training.
Recruitment procedure
Please submit a PDF- or Word DOC-file attachment (max. size: 5 MB) with the following Documents as part of your application by e-mail to job(at)vgu.edu.vn:
- Cover letter expressing your interest and ability to fill the position.
- Curriculum Vitae with photo.
- Scans of certificates of attained university degrees, additional training and qualifications.
- Contact details of references or references illustrating your professional career.
Please include the reference number of this position when applying: 2011-MD-hp02.